As Visual Creative Director Izik Roitman leads the company's Creative for branding, interactive experiences, and animated content for Fortune 500 brands, music artists, , interactive media exhibits and video games. He is responsible for Design and Animation, 3D and 2D Integration. In addition to on-set visual effects supervision. He has extensive experience creating commercial advertisements for global brands that include Samsung, SONY Music, Capitol records, Bethesda games, Disney, Nike, Ford, Microsoft, Google and SAP. Izhak has been the Creative Director on the most-watched music video of 2014: VMA winner “Dark Horse” for Katy Perry and other high profile award winning music videos.